Retail Media Networks Examples: Real Networks and What Each One Sells

What Counts as a Retail Media Network

A retail media network (RMN) is a retailer that sells advertising to the brands stocking its shelves. The ads run where shoppers already are: on the retailer's website and app, in its stores, and increasingly on other sites and streaming TV, all targeted with the retailer's own purchase data.

Three things make an RMN different from buying ads on a general-purpose platform. The retailer sees the sale, so results can be tied to purchases at that retailer. The audience is already shopping, so intent is high. And the retailer owns the rules: every network has its own formats, minimums, reporting and measurement.

Most networks sell the same three families of ads: on-site (sponsored product listings and banners), off-site (the retailer's audiences reached on other websites, apps and streaming) and in-store (screens, digital shelf tags and checkout).

Retail Media Networks Examples by Type

Here are well-known networks, grouped by the kind of retailer behind them. Check each network's own site for current formats and minimums, because they change often.

• Marketplaces: Amazon Ads is the largest example and the only one that spans sponsored ads in search, a full demand-side platform (Amazon DSP), Fire TV, IMDb and Twitch. Walmart Connect sells on-site search and display, off-site media and in-store screens across Walmart's stores and marketplace.
• Grocery and drugstore: Kroger Precision Marketing is known for loyalty-card data. Instacart Ads sells sponsored products inside a grocery delivery app that carries many retailers.
• General merchandise: Roundel is Target's network, built around its app and its Target Circle loyalty program. Best Buy Ads sells to consumer-electronics brands.
• Home improvement: Orange Apron Media Network (The Home Depot) reaches shoppers planning projects, with on-site, off-site and in-store options.

There are hundreds more, from regional grocers to travel and food-delivery companies. If you want a very long list, look at the directory sites that catalog them. If you want to know which one to buy, keep reading.

How the Networks Differ in Practice

The differences that matter to a brand are rarely about the logo. They are about five practical things:

• Where your product is sold. An RMN can only sell against shoppers who buy your category there. Start where your sales already are.
• Self-serve or managed. Some formats are open to any seller with an account. Others, including parts of several big networks, are sold through account teams with minimum commitments. Amazon's own advertising page, for example, states that its managed-service DSP route normally requires a minimum investment of $50,000.
• Pricing basis. Sponsored listings are usually pay-per-click. Display, video and off-site are usually priced per thousand impressions (CPM).
• What the data covers. Loyalty-card networks can see store purchases. Marketplace networks see online orders. Neither sees the other.
• Who measures. Each network reports on its own ads in its own window. Numbers from two networks are rarely comparable one to one.

A Real Example of What Amazon's Network Delivers

Most pages on this topic list networks and stop. Here is one with numbers. reMKTR buys Amazon DSP, the programmatic side of Amazon's network, on its own advertiser accounts. Across 30 advertisers in July 2026, the portfolio ran 78.4 million impressions at a $4.00 CPM and a blended $1.42 cost per click. It produced 57,137 attributed purchases at a blended $5.49 cost per acquisition, and 20.1% of those purchases came from shoppers new to the brand. Portfolio return on ad spend was 6.04x.

Treat that as one mixed portfolio in one month, not a promise about your account, and not a benchmark for any other network. Its use is as a yardstick: when someone quotes you a very low cost per click for a retail media network, ask which placement the number came from and whether it is blended across the whole book.

How to Pick Which Network to Start With

Use this short checklist before you pay a network anything:

• Rank networks by where your units sell today. Pull the last 90 days of sales by retailer. Your top one or two retailers are your first candidates.
• Match the format to your goal. Sponsored listings capture shoppers already searching. Display, video and off-site reach people who have not searched yet.
• Check the minimums and the term. Ask for them in writing, including any auto-renewal.
• Ask how results are measured. Does the network count a sale if the shopper saw the ad and bought days later? What is the window?
• Set a test budget and a stop rule before launch, and review it at a fixed date.
• Do not judge every network on last-click. Upper-funnel formats look worse on last-click than search ads almost by definition. Ask for a holdout or an incrementality read.

If Amazon is your biggest channel, the next step is usually sponsored ads first, then Amazon DSP once your catalog and budget justify reach beyond search.

Where reMKTR Fits

reMKTR is Amazon DSP run as a service. It covers one network on this list, the largest one, and does not manage Walmart Connect, Roundel or the others. If your sales are mostly at a grocer or a big-box retailer, the right partner is one that works in that network, or the network's own team. If Amazon is a major channel, reMKTR buys DSP on its own accounts and reconciles it against sponsored ads so the same sale is not counted twice.

reMKTR is part of the Full Circle group, which has $500M+ in managed Amazon revenue across 100+ brands managed. If you only run sponsored ads on a small catalog, you probably do not need us yet.