On-platform Amazon CPC benchmarks (first-party data)
- Amazon DSP display and online-video CPCs in our managed campaigns run $0.21–$0.44. Source: reMKTR DSP campaign data, 2026.
- Category-average sponsored-ads CPCs in the same niches run $5.00–$6.60 — a 10–25x gap per click versus DSP audience buying. Source: reMKTR campaign data, 2026. Why the gap exists is covered in the FAQ below.
- Breaking into a competitive supplement category can cost $8+ per sponsored click. Source: reMKTR PPC team, live campaign experience, 2026.
- Top-of-search placements typically clear at 2–4x the base bid. Source: reMKTR campaign data, 2026.
- Sponsored-ads CPCs rose +116% across our portfolio during Prime week 2026. Source: reMKTR portfolio tracking, Prime week 2026. Plan tentpole budgets around roughly double the normal click cost.
- A rating drop from 4.0-class to 3.5 stars cut one product's CTR from 1.4% to 0.8% — and pushed its CPC from $2.65 to $3.15, with conversion rate stable. Source: reMKTR managed account (a pet wellness brand), 2026. Star ratings price your clicks before they touch your conversion.
What the Amazon services market pays per click on Google (original data)
Here is the dataset nobody publishes. Agencies and software vendors in the Amazon ecosystem buy their own customers through Google Ads — and those clicks are some of the most expensive in B2B. We pulled Google Ads keyword-planning data for the entire niche (US, August 2026). The pattern: tiny search volumes, enormous CPCs.
Amazon agency keywords
| Google search term | US searches/mo | Average CPC |
|---|---|---|
| amazon ad agency | 880 | $141.38 |
| amazon ads agency | 880 | $141.38 |
| amazon advertising agency | 880 | $114.60 |
| amazon agency | 1,000 | $62.51 |
| full service amazon agency | 320 | $102.81 |
| best amazon advertising agency | 40 | $398 (top-of-page bid) |
| best amazon account management services | 40 | $144.92 |
| amazon listing agency | 20 | $169.07 |
| amazon ppc audit | 20 | $109.53 |
| amazon ppc optimization service | 20 | $93.42 |
| amazon ppc companies | 20 | $91.15 |
| amazon ppc management | 480 | $45.46 |
| amazon ppc agency | 320 | $54.91 |
Source: Google Ads keyword-planning data via DataForSEO, US, pulled August 2026 by reMKTR.
Amazon DSP keywords
| Google search term | US searches/mo | Average CPC |
|---|---|---|
| amazon dsp agency | 90 | $63.90 |
| amazon dsp self service | 40 | $45.63 |
| amazon dsp minimum spend | 10 | $42.89 |
| amazon dsp ads | 480 | $28.11 |
| amazon dsp advertising | 480 | $17.61 |
| amazon dsp partner | 90 | $12.82 |
Source: Google Ads keyword-planning data via DataForSEO, US, pulled August 2026 by reMKTR. Note: the bare term "amazon dsp" (22,200 searches/mo) is dominated by Delivery Service Partner job-seeker intent — the modified forms above reflect true advertising intent.
Amazon software keywords
| Google search term | US searches/mo | Average CPC |
|---|---|---|
| pacvue demo | 10 | $192.00 |
| pacvue competitors | 20 | $140.00 |
| perpetua pricing | 10 | $134.78 |
| pacvue pricing | 40 | $100.51 |
| pacvue amazon | 20 | $80.00 |
| amazon ppc optimization tool | 50 | $73.31 |
| amazon ads software | 90 | $68.22 |
| quartile amazon | 70 | $56.08 |
| perpetua amazon | 40 | $54.89 |
| amazon ppc automation software | 30 | $43.81 |
| amazon ppc management software | 210 | $35.25 |
Source: Google Ads keyword-planning data via DataForSEO, US, pulled August 2026 by reMKTR.
How to read this data
- The Amazon services niche is a classic low-volume, extreme-CPC B2B market: head terms of 90–1,000 searches per month carry CPCs of $45–$140+. Source: reMKTR keyword-universe analysis of 760 classified keywords, Google + Bing, August 2026.
- A single "best amazon ads agency" click at the $398 top-of-page bid costs more than many brands' entire daily sponsored-ads budget on Amazon itself. Source: comparison of Google Ads bid data (August 2026) with reMKTR portfolio budget norms.
- Software-brand terms like "pacvue demo" ($192) and "perpetua pricing" ($134.78) reveal how much a demo-ready enterprise buyer is worth to Amazon-tool vendors. Source: Google Ads keyword-planning data, US, August 2026.
- The cheapest high-intent clicks in the whole ecosystem remain on Amazon DSP itself: $0.21–$0.44 in our campaigns — under 1% of what the services market pays for a Google click. Source: reMKTR DSP campaign data, 2026. Full context on our Amazon DSP Statistics page.
Frequently asked questions
What is the average CPC on Amazon in 2026?
There is no single average — cost per click is category-driven. In our managed accounts, sponsored-ads CPCs range from under $1 in low-competition niches to $8+ to break into competitive supplement categories, with category averages of $5.00–$6.60 where we run DSP comparisons. Amazon DSP display and online-video CPCs in our campaigns run $0.21–$0.44.
Why are Amazon DSP CPCs so much lower than Sponsored Products CPCs?
Sponsored ads are keyword auctions at the moment of purchase intent — every competitor bids on the same handful of high-intent terms. DSP is an audience auction across Amazon's owned and third-party inventory, where far fewer advertisers compete. That's how our DSP campaigns buy clicks at $0.21–$0.44 while the same categories' sponsored auctions clear at $5.00–$6.60.
How much does it cost to advertise an Amazon agency or software on Google?
From Google keyword-planning data pulled in August 2026 (US): "amazon ad agency" averages $141.38 per click, "best amazon ads agency" shows a $398 top-of-page bid, "amazon advertising agency" $114.60, "amazon dsp agency" $63.90, "pacvue demo" $192, and "perpetua pricing" $134.78. The Amazon services market is one of the most expensive B2B niches on Google.
How much do Amazon CPCs rise during Prime Day?
Across our managed portfolio, sponsored-ads CPCs rose +116% during Prime week 2026. Traffic and conversion rise too, so the event still pays for prepared brands — but budgets should be planned around roughly double the normal click cost.
Buy the cheap clicks, not the crowded ones
reMKTR's DSP services put your budget into the $0.21–$0.44 auctions your competitors ignore — no retainers, no creative fees, spend throttled to your ROAS goals.
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