A Head-to-Head Case Study for Manuka Doctor
Case Studies

Introduction
In the competitive arena of digital advertising, two formidable contenders stepped into the ring for Manuka Doctor, a purveyor of New Zealand's finest Manuka honey.
Armed with identical $15,000 budgets, Prime Video Ads and Streaming TV prepared to duke it out, aiming to prove their worth in driving brand awareness, engaging potential customers, and converting sales.
Here's how the battle unfolded, complete with the hard-hitting numbers and percentages that marketers love.
ROUND 1
The Reach and Impressions Showdown
ROUND 2
Engagement and Conversion Clash
Engagement

Conversion
ROUND 3
Brand Awareness and New-to-Brand Metrics
Branded Searches

New-to-Brand Orders:
ROUND 4
The Efficiency Evaluation
ROAS (Return on Ad Spend):
