How Improvia Unlocked Growth Through Smarter Advertising

Discover how Improvia transformed its digital strategy using Amazon DSP and optimization tools to boost performance and advertising efficiency.

Case Studies

Introduction

Improvia, a well established brand on Amazon, set out to increase it’s market share its sales and advertising efficiency through advanced marketing strategies.

By leveraging Amazon DSP, the reMKTR platform, as well as Amazon AMC Cloud data, Improvia achieved remarkable results, demonstrating the power of datadriven optimization and strategic advertising.

This case study covers a period of data collection from two months prior to running DSP campaigns and two months post turning DSP on.

Challenge

Improvia aimed to increase total sales revenue while improving the efficiency of their advertising spend.

Improvia aimed to increase total sales revenue while improving the efficiency of their advertising spend.

The primary challenge was to integrate Amazon DSP into their existing advertising mix and optimize their DSP CPM base bids to maximize the return on ad spend (ROAS).

The Solution

The solution involved three critical components:

01

Implementation of Amazon DSP 01 Campaigns:

This included running targeted DSP campaigns to boost brand visibility and drive sales.

This included running targeted DSP campaigns to boost brand visibility and drive sales.

02

Optimization with reMKTR Platform:

The reMKTR platform was used to optimize DSP CPM base bids, enhancing the effectiveness of DSP campaigns and other advertising efforts.

The reMKTR platform was used to optimize DSP CPM base bids, enhancing the effectiveness of DSP campaigns and other advertising efforts.

03

Utilization of Amazon AMC Cloud Data:

By leveraging the new AMC Cloud powered DSP Impact report, Amazon developed a model based on historical data that projected what sales would have been without DSP during the DSP campaign period. This allowed us to compare actual sales with projected sales to determine the effectiveness of DSP campaigns.

By leveraging the new AMC Cloud powered DSP Impact report, Amazon developed a model based on historical data that projected what sales would have been without DSP during the DSP campaign period. This allowed us to compare actual sales with projected sales to determine the effectiveness of DSP campaigns.

Results

01

Effectiveness of Running Amazon DSP 01 to Lift Total Sales Revenue

Overall Revenue Lift: Implementing Amazon DSP advertising led to an overall revenue lift of 7.28%, significantly boosting total sales.

Overall Revenue Lift: Implementing Amazon DSP advertising led to an overall revenue lift of 7.28%, significantly boosting total sales.

02

Increasing the Effectiveness of Other 02 Advertising Campaigns

Enhanced Sponsored Ads ROAS: The average ROAS for Sponsored Ads increased from 4.50 to 4.84 after running DSP campaigns.

Percentage Increase in Sponsored Ads ROAS: There was a 7.58% increase in the efficiency of Sponsored Ads due to the influence of DSP campaigns.

03

Impact of Using reMKTR Platform to 03 Optimize DSP Bids

Significant ROAS Improvement: The ROAS (Return on Ad Spend) for DSP campaigns improved by 78.83%, increasing from an initial 3.07 to 5.49 after using the reMKTR optimization engine.

Significant ROAS Improvement: The ROAS (Return on Ad Spend) for DSP campaigns improved by 78.83%, increasing from an initial 3.07 to 5.49 after using the reMKTR optimization engine.

Revenue Impact from Optimization: The reMKTR platform’s optimization efforts led to an additional 0.77% lift in total revenue directly attributable to bid optimization

Revenue Impact from Optimization: The reMKTR platform’s optimization efforts led to an additional 0.77% lift in total revenue directly attributable to bid optimization

Efficiency Gains: This optimization resulted in an impressive 26.68% return on the DSP spend, demonstrating a significant enhancement in the efficiency and effectiveness of ad spend.

Efficiency Gains: This optimization resulted in an impressive 26.68% return on the DSP spend, demonstrating a significant enhancement in the efficiency and effectiveness of ad spend.

Key Points for Case Study

TACOS Before DSP:

Before integrating DSP campaigns, the TACOS was 10.30%, meaning that 10.30% of total sales revenue was spent on advertising.

Before integrating DSP campaigns, the TACOS was 10.30%, meaning that 10.30% of total sales revenue was spent on advertising.

TACOS After DSP:

After integrating DSP campaigns, the TACOS increased slightly to 10.87%.

After integrating DSP campaigns, the TACOS increased slightly to 10.87%.

Impact on Efficiency:

The 0.57% increase in TACOS suggests that while DSP campaigns were effective in boosting sales, they also led to a proportionally higher increase in ad spend.

The 0.57% increase in TACOS suggests that while DSP campaigns were effective in boosting sales, they also led to a proportionally higher increase in ad spend.

Callout

By increasing our TACOS by just 0.57% through the strategic addition of Amazon DSP campaigns, we achieved a remarkable 7.28% lift in total revenue. Our optimization efforts with the reMKTR platform not only improved the efficiency of our DSP campaigns but also enhanced the overall effectiveness of our advertising strategy, delivering significant returns on our investment.

By increasing our TACOS by just 0.57% through the strategic addition of Amazon DSP campaigns, we achieved a remarkable 7.28% lift in total revenue. Our optimization efforts with the reMKTR platform not only improved the efficiency of our DSP campaigns but also enhanced the overall effectiveness of our advertising strategy, delivering significant returns on our investment.

Big Impressive Numbers to Showcase

Total Revenue Lift:

7.28%

increase in total sales due to Amazon DSP campaigns.

ROAS Improvement for DSP:

78.83%

improvement in DSP ROAS with the reMKTR platform.

Additional Revenue from Optimization:

$7,950.04

in extra revenue generated by the reMKTR optimization engine.

Return on DSP Spend:

26.68%

of DSP spend was returned as additional revenue due to optimization

7.58%

increase in Sponsored Ads ROAS due to running DSP campaigns.

Conclusion

Improvia's case study exemplifies the transformative impact of integrating Amazon DSP with advanced optimization tools like the reMKTR platform.

The strategic use of DSP advertising not only enhanced total sales revenue but also improved the overall efficiency of advertising campaigns.

By leveraging the new AMC Cloud powered DSP Impact report we were clearly able deduce the exact impact DSP had on sales during the campaign period.’

Improvia's case study exemplifies the transformative impact of integrating Amazon DSP with advanced optimization tools like the reMKTR platform.

The strategic use of DSP advertising not only enhanced total sales revenue but also improved the overall efficiency of advertising campaigns.

By leveraging the new AMC Cloud powered DSP Impact report we were clearly able deduce the exact impact DSP had on sales during the campaign period.’

By achieving a substantial return on ad spend and demonstrating the synergy between different advertising channels, Improvia has set a benchmark for successful digital marketing strategies on Amazon.

By achieving a substantial return on ad spend and demonstrating the synergy between different advertising channels, Improvia has set a benchmark for successful digital marketing strategies on Amazon.

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Made with ❤️ in Oklahoma

Made with ❤️ in Oklahoma

Made with ❤️ in Oklahoma

Made with ❤️ in Oklahoma

How Improvia Unlocked Growth Through Smarter Advertising