AWS RTB Fabric helps bidders win more auctions by reducing tail latency, stabilizing pacing, and lowering networking costs with dedicated, low-jitter paths and inline processing. It supports per-transaction pricing, containerized apps, and in-path inference for fraud, suitability, and enrichment. Start with a single-partner pilot, measure p50/p90/p99 and timeout rates, then expand methodically and reinvest savings into models and creative experimentation. Key outcomes: higher valid bid rate, more headroom for scoring, smoother delivery, and up to 80% lower networking costs.
