AWS re:Invent playbook (concise): Pick 2–3 business outcomes for the next two quarters and run every choice through them; book flexible travel, stay close to your main venue; build a venue-aware schedule in the event portal and book early; prioritize Builder Sessions, Chalk Talks, and office hours for hands-on help;
pre-book meetings with your AWS account team, specialist SAs, partners, and customers; bring a one-page brief (context, ask, evidence, desired outcome) to each meeting; capture notes as Action/Owner/Due date/Context; schedule a post-event readout within 7 days with learnings, decisions, and 5–10 actions; stack sessions by venue, plan 20+ minutes for transit, and protect buffers;
use the expo to validate solutions with live demos and architectures; keynotes for direction, breakouts for patterns; bail fast from low-value sessions; 30 days: run 1–2 POCs; 60 days: decide and update roadmaps/budgets; 90 days: deliver a production win and share an internal case study; if you can’t attend, leverage re:Inforce, regional Summits, and replays.