Cut the noise for a sec—ever try juggling a handful of ad promos at once? Each one fighting for budget, all of them overlapping. Before you know it, your spreadsheets look wild, and your reports are a guessing game. No one knows what "BFCM_V2-99" even means anymore.
Sound like you? Trust me, loads of people live this mess. Whether you’re in an agency or on a brand team, tracking every campaign and dollar often feels like drowning in nickname soup. You battle lame codes and chase folks on Slack, all to answer, “Wait, what’s running now?”
Juggling tons of flights, clients, or brands in Amazon DSP? The new custom flight names feature will save your life. It’s not just a perk, it flips the script. Now you know where every dollar goes—right away. Reports get easier. Workflows finally make sense. No more breaking your brain over weird labels or old notes.
This isn’t "meh"—it’s a total fix for chaos. So, let’s talk about why custom labels are the glue holding pro ad teams together. And how you can own them like an Amazon Ads boss.
Key Takeaways
[Check out more Amazon DSP Services for smarter campaign moves.]
Let’s be real—default flight names are fine if you only have a few campaigns. Once you have a bunch, things fall apart. Think about 15 clients each rolling out their own seasonal stuff, splitting by region and creative type. That quick system? Toasted.
Before, flight names were either auto-generated or rushed. You got random things like “Q2_MarketingPush2” or, worse, "asdf12345." Your team wastes forever checking details. Reporting turns sloppy. By the time you match stuff up, you’ve already missed a campaign check or messed up spend.
Now, Amazon DSP lets you tag each flight your way. Suddenly, "Back-to-School Awareness East," or "Prime Day Retargeting Gen Z," or "Q3 Clearance Loyalty Push" show up in your dashboards. No more guessing at jumble. You see what you need right away, no digging around like a detective.
“Naming conventions aren’t just for clean desks—they’re how you keep stuff running right.” — Priya Patel, Senior Programmatic Manager at GrowthWave Media
If you’re at an agency with more than 20 clients, custom flight names change the game:
With custom names, teams make less mistakes, spend less time fixing stuff, and actually work together. Strategy suddenly gets most of your headspace. Still not sure? Think about the hours spent every week just matching up which campaign is which. Multiply that work by all year. That’s the headache you remove.
Custom names don’t just clear up talk—they’re now the heart of any big, data-heavy ad setup.
This Amazon DSP boost isn’t just for dashboard fans. Custom names now travel through the Campaigns, Flights, and Reporting APIs. That means your names show up from the start, all the way to reports and dashboards.
See it in action: You run 30 DSP flights for nine brands, each split by region and goal.
Before, you’d chase campaign IDs, update sheets by hand, and triple-check everything.
Now:
Agencies say they save up to 60% in time after moving to smart naming and automatic reports. For some, weekly reporting drops from an hour to just 18 minutes. Multiply that by your number of flights, and you’ll understand why no one goes back to the old way.
Making up names as you go never ends well. Build a clear convention once and enforce it for every client, campaign, and team member. It’s the only way to avoid future migraines.
Try this:
"Version control means you won’t mess up. Use custom names, and nobody edits the wrong flight ever." — Jamie N., Ad Tech Lead, Fireline Consulting
Insider’s tip: Check your naming playbook every few months. As you add brands or verticals, naming can drift. Standardize and document to keep things clean.
Go for something like:
[Client/Brand]_[Goal/Phase]_[Audience]_[Region/Date]
“NikeBTSAffinityNortheast2024Q3” blows “Flight18” out of the water—especially at 2 a.m. with a board meeting looming.
Default flight ID? Get ready to triple-check every line of your report, hoping you didn’t mix up brands. With real names:
If you’re managing loads of campaigns during wild times (like Black Friday, Prime Day, or Back-to-School), this time savings is a life saver.
Skip boring codes—set up your reports or alerts to flag flights using actual labels.
“Branded flight names got our report review time from 2 hours to just 15 minutes a week.” – Alicia Ramos, Reporting Director at AdNest
Clear naming stops mistakes. It also brings teams together. Finance can match spend with projections in a heartbeat. Client service can answer questions right then. Managers spend less time fixing errors and more time finding ways to improve spend.
How do I set a custom flight name in Amazon DSP?
Set names when you build flights in the UI or by passing the customFlightName field in Campaigns or Flights APIs. It’s quick—just name as you go or edit.
Can I automate reporting with these names?
Yep! The Reporting API pulls your custom names straight in, right labels every time. Dashboards, alerts, and billing all link up without manual checks.
Is this built for agencies with lots of clients?
Big yes. Add prefixes or client codes, and nothing gets tangled—even if promos or brands overlap. You’ll sleep better.
Any suggested naming formats from Amazon?
Amazon likes "BrandEventAudience_Date.” Agencies often add region or other clues—keep what’s clear, always. The only rule: be consistent.
Where’s the API info?
Check Amazon Ads’ official docs, especially the Flights and Reporting guides.
Will this make budgeting easier?
For sure. Flights grouped and tagged the smart way means mapping spend in one filter. Data lines up with budgets, invoices, and decks in seconds.
[Client]_[Objective]_[Audience]_[Date/Phase]. Make sure it’ll work for new clients or campaigns.Here’s the deal: custom flight names in Amazon DSP actually make your whole job easier—from day-to-day builds to the end-of-month scramble. Staying organized isn’t extra—it’s what helps you grow. Use API-driven names and get back more time to boost your results.
Ready to tidy up your Amazon Ads life? Dive into the Amazon DSP API or catch more tips in our guide on Amazon ads API reports and Amazon Marketing Stream.
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