Ever tried to set up an ad account on Amazon? If you did, you probably thought, “Why is this so hard?” For real, it felt like getting lost in a wild jungle. One wrong click and, poof, you’re buried in forms and checkboxes. Most of us let out that deep sigh before clicking "Start New Advertiser" on the Ads Console.
But good news: Amazon just rolled out a big update. This could flip things for both advertisers and API devs. Now, instead of dancing through pages of screens, you get a faster, smoother way. It pulls together Amazon DSP and Sponsored Ads accounts—all over the world—with one single API. No more clicking till your finger aches.
If you handle ads for giant brands, work at an agency, or build ad tech, this is a "wait, what?!" moment. Picture it: you can onboard, handle, and bill for advertisers in any country—all in a single API call. No more chokepoints, no more busywork. Your ad ops crew just got hours back. Maybe now you’ll finally get that fancy office coffee machine.
Ready to see what this update actually unlocks—and how it’ll fuel your growth?
TL;DR
Let’s be honest—the old way of onboarding on Amazon Ads? What a drag. If you had just one or two clients, sure, it was fine. But for agencies and big brands? You had to slog through a mess of forms, checkboxes, dropdowns, and permission menus for every single account.
Trying to handle dozens, even hundreds, of advertisers? Each new one meant you spent at least half your afternoon in a blur of typing and double-checking. Miss one setup step? Boom, error. Errors could mean lost money and very grumpy coffee breaks.
Bulk registering accounts? LOL. It was pretty much a fairytale. Agencies with 50+ brands at once would look at the Console window and just dread it. It wasn’t "scalable onboarding"—it was more like click, hope, and pray. Tech teams tried patching together scripts or even hiring extra hands to get past the mess of manual work. It never felt like it would last.
"I remember when registering an advertiser meant ordering lunch at my desk, 'cause I’d be stuck on the Console for an hour," laughs Alex R., an ad ops manager in London. "One click? We wished." Those days are (hopefully) behind us.
Here’s what’s up: Any customer with an Amazon DSP seat can now set up and run accounts for any Amazon ad product—all around the world—straight through the Ads API. No more weak spots. No more threading the needle in the Console.
With API registration, you can:
Want to max out your DSP campaigns or speed up onboarding? Check out our DSP Services for pros who’ll help you scale.
Everything used to start and end in the Ads Console. You had tons of screens and too much manual data entry. Now, the API is driving. When you add an advertiser by API (check the Amazon Ads API docs), you get a unique account ID right away. You unlock automated campaign creation, billing, user handling, reports, and more. Less caffeine, less button mashing.
Already on the Amazon Ads API for reporting? Add onboarding too. Your workflow just got smoother and much, much faster.
Here’s the thing—Amazon is way more than just the US, and its ads span everywhere. Winning now means thinking global: US, Europe, Asia-Pacific, Latin America—you name it. Agencies and big brands burning time just to handle each country? Not easy to keep up.
Jumping to a new country or new ad product used to mean extra steps, process gaps, or doing the same work twice. There was no one-size-fits-all. It was a headache for good data, too.
Today, you can use Amazon’s Ads API to set up and manage advertisers anywhere Amazon sells. Any product—DSP or Sponsored Ads. No more weird Japanese workflow or the "French exception". Just one system for all. If you’re racing to launch holiday ads on three continents or rolling out new brands overseas, it’s as easy as using one template every time.
Picture a digital team in Europe getting 80 advertisers ready for a cross-country campaign. Before, they stayed up way too late slogging through login screens, tracking it all in messy spreadsheets, and probably drowning in delivery pizza. Now? It’s one API call per advertiser. Done. Instant syncing. More work gets done, mistakes go down, and no one cries over pizza stains anymore.
"This workflow lets us launch brands in any market, way faster," says Priya Gautam, CTO at a leading ad agency. "It’s the thing we needed to chase global results. No more manual walls."
For API builders and tech partners, this is a total boost. If your system ties into Amazon Ads—whether it's for campaigns, spend, or reports—you can now snap on automated onboarding, too. This means self-serve signup, agency tools that just work, and smooth account checks without anyone stuck in Console hell.
With API-driven onboarding, you get to:
Heads-up: Based on your developer level or Amazon region, account setup through API might still be in closed beta for some features. Building something fancy or need custom tweaks? Talk to your Amazon ad-tech rep. That invite gets you in early—and lets you help shape what's next.
Sick of looking everywhere for the right API specs? Amazon’s real account registration endpoints got what you need, from logins to error codes. Save that link.
Once you’re using the API to register accounts, all your other flow gets way easier:
This isn’t only about ditching tasks. When you have everything in one place, you make fewer mistakes, keep tighter control, and stress less over audits (shoutout to finance and legal). For agencies or SaaS, your onboarding goes from "barely keeping up" to "top tier." Clients get going quicker, data’s cleaner. That means your team spends more time building strategy, not typing in forms.
"We plugged in the new account API and cut our onboarding time by 80%. Upper mgmt thought we added more staff…but it was just a smarter workflow." — Jamie L., US Product Lead
The ad world just gets faster and more cutthroat every day. If you’re still stuck with manual onboarding and point-and-click flows, rivals are zooming past. The Amazon Ads API way is the new normal now—big clients expect it, smart teams want it, and even lean agencies need it just to keep up.
Picture spinning up a giant multi-country campaign before lunch, with all accounts synced and reports ready. Or pulling global data for 50+ brands without wrestling with logins. That’s not next year. That’s now.
You and your crew spend way less time stuck in onboarding. That opens up space for smarter work—like testing ideas, fine-tuning performance, and jumping into new markets. You get more impact, not just more clicks.
Q1: What’s the new API registration feature from Amazon Ads?
A: It lets you set up and run advertiser accounts for DSP and Sponsored Ads—worldwide—using the API, not the Console.
Q2: Who can use the API for account setup?
A: Anyone with a DSP seat. For some advanced stuff, it’s invite-only right now (closed beta). Your Amazon ad tech rep can help you get in.
Q3: Can I still use Ads Console the old way?
A: Yes, but the API handles most setup faster and with less hassle, plus easier management.
Q4: Why should agencies or ad tech shops care?
A: It makes launching and scaling way faster—up to 80% less time, bulk setup, auto assign users, and billing too. Less grunt work, more time for real work.
Q5: How do I start using the API?
A: Check the API docs for details. Contact your Amazon rep for invite-only features.
Bottom line: This API lift isn’t just another tech tweak. It’s kind of a cheat code for agencies, brands, and dev teams to onboard and scale way, way faster. Whether you’re building a SaaS, or running global agency campaigns, Amazon’s new API lets you lead while others are stuck in old-school forms.
Want a single view to see all your Amazon ad data across DSP and Sponsored Ads? Check out our AMC Cloud for synced reports and sharp insights.
Looking to totally level up your Amazon ad ops? If you’re an agency always hunting for an edge, check our hands-on ad automation best practices guide. And for in-depth, scalable reporting, our Amazon AMC analytics explainer is a must-read.